Advertising Resource Center provides you with current information on our publications and the networks to make smart decision on the area(s) to advertise and the network to use.
Training
NOONDAY WITH THE NETWORKS
Join us to learn more about the classified, 2x2, display, insert and display online networks.
Trainers: Alan Spoto, Sherry Armoogam, Alyse Mitten & Susan Kremers .
What does 5.3 million households, eight states, and free circulation publications have in common?
NETWORK ADVERTISING!
The Network Power Training Team is providing webinars for the Classified, Display, Insert & DON networks as a reinforcement to the Spring Conference sales training session. These sessions will review each of the networks and allow ample time to answer questions and provide the opportunity for those who already sell network advertising to share their experience.
Power Up your Knowledge of the Networks by joining us at these sessions.
The more you know about network advertising the better you will feel confident to share it with your clients.
We hope you and your staff will join us for all the sessions.
Those who are on the call will receive additional tools for your media kit that will be sent to you after the session.
You MUST register to receive the tools for your kit.
The Network Power Training Team!!!
Power Up Your Sales!
Have your media kit available to take notes during the sessions. Need a Media Kit?
The call in number is: 847-619-6484
Passcode: 6973877
Next Training Sessions are September 10 & September 17.
Marketing & Branding
MACnet is proud to be part of PaperChain.
A bit of History.
Over seven years ago through the Delta Project, PaperChain conducted an intense study with media buyers across the nation to find out what it was that created the resistance to buy free circulation publications.The findings revealed some barriers and miths and provided a direction for PaperChain to position our publications in a way that could eliminate the miths and breakdown the barriers.
Those areas of concern and their solutions through PaperChain are listed below:
- Too difficult to find.
Through PaperChain, or branding program, we have created a complete database of the 3,000 publications that represent over 53,000,000 circulation. We have also educated our members to become more aware of your needs. Our participation at national trade shows such as AAF, AAAA and DMA have provided a way to educate the decision makers about free circulation publications.
- Circulation numbers are not reliable.
All the publications that represent PaperChain are required to have their circulation audited with a third party company. MACPA, along with the majority of the Associations which make up PaperChain, has chosen Circulation Verification Council as their audit company of choice.
- Too difficult to buy.
- This is still an area where we may not be a fit to your needs. Then again, maybe its time to look at our buying influence in your category. Ask our members for a copy of their current readership/receivership information. You may be pleasantly surprised.
SRDS - PUBLISHER'S RESEARCH INFORMATION
CVC COMPLETE REGIONAL AUDIT FOR ALL MEMBERSHIP PUBLICATIONS
General Network Information
Classified Publication Coverage
- Full Network Coverage
- East Network Coverage
- Central Network Coverage
- West Network Coverage
- Pennsylvania Only Coverage
- New Jersey Only Coverage
Classified Network Information
2x2 Network Information
- House 2 House 2x2 Network Information
- Worksheet
Display Network Information
Insert Network Information
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